The internet is running out of room. The regulator in charge of issuing internet protocol (IP) addresses has warned that it will run out of the essential online monickers in less than two years. IP addresses are numerical codes that use four groups of figures between 0 and 255 to provide access to the internet for as many as 4 billion devices.
The past few years have seen a boom in the number of devices connecting to the internet as the cost of Web access has fallen. Equipment such as household appliances that can be controlled remotely through the internet have also contributed to the increasing demand for space on the Web.
Since the 1980s, the regulator has assigned IP addresses under a standard called IPv4, which is reaching its limit. Another standard, IPv6, is capable of providing a near-infinite number of Web addresses but has not been widely incorporated.
“Many decision makers don’t realise how many devices require IP addresses – mobile phones, laptops, servers, routers – the list goes on,” said Raul Echeberria, the secretary of the Number Resource Organisation.
“The number of available IPv4 addresses is shrinking rapidly, and if the global internet community fails to recognise this, it will face grave consequences in the very near future.”
The concern that is keeping IT managers up at night is that everything connected to the internet that uses IPv4 technology will be rendered obsolete as soon as it runs out of available connections.
An estimated 10 per cent of IP address capacity remains under the IPv4 standard. “It’s going to be a lot like what happened with the Y2K bug, except this time it’s real,” said Ahtram Pirzada, a support engineer for Al-Futtaim Technologies.
Mr Pirzada said that anyone owning electronic equipment that was not IPv6 compatible would have to upgrade it or replace it with new equipment. While the impact on the region’s IT budgets will be felt over the next two years, Mr Pirzada does not expect too many disruptions when IPv4 addresses have been exhausted.
“This won’t be too much of a problem because companies already have upgrade policies set in place that will get new devices that will be IPv6 compatible,” he said.
Facebook becoming a major competitor for Google, becomes Most-Visited Site. Although the “thud” wasn’t verified, it seems that an online giant fell a couple of days ago. According to new data from Hitwise, Facebook managed to beat Google in terms of visits between March 7th and March 13th, becoming the most visited website in the U.S. for the week.
The graph visible below makes the changeup pretty clear, What’s more, it doesn’t look like Facebook’s going to relinquish its lead anytime soon.
Facebook reached an important milestone for the week ending March 13, 2010 and surpassed Google in the US to become the most visited website for the week. Facebook.com recently reached the #1 ranking on Christmas Eve, Christmas Day, and New Year’s Day as well as the weekend of March 6th and 7th. The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame. Together Facebook.com and Google.com accounted for 14% of all US Internet visits last week.
How do you like the idea of Internet being awarded the Nobel Prize for Peace in 2010? The world might see Internet succeed the 2009 awardee US president Barack Obama as it is officially fighting for the world’s most coveted prize alongside a Russian human rights group and a Chinese dissident.
It was the Italian edition of the Wired magazine which supported the idea of an inanimate object getting the prize. Wired reportedly nominated Internet for promoting “dialogue, debate and consensus through communication” as well as democracy.
In an article published on Nov 20, 2009, titled ‘Wired Backs Internet for Nobel Peace Prize‘, the magazine said, “The internet has clearly been a boon for news junkies, LOLcats and the makers of goofball videos. But it’s also proven to be a powerful international force for peace.”
“The internet can be considered the first weapon of mass construction, which we can deploy to destroy hate and conflict and to propagate peace and democracy,” Riccardo Luna, editor-in-chief of the Italian edition of Wired magazine opined.
Besides using the instance of Iraq elections to establish how Internet could be used as a ‘weapon of global hope’, the magazine went on to say how it can be used for terrorism and warfare to prove the power of the media.
Premier endorsers of Internet for Nobel Peace Prize nomination include 2003 Nobel laureate Shirin Ebadi and famous Italian surgeon, known for his contributions to breast cancer treatments, Umberto Veronesi.
So, now that it has been officially nominated, the world has to wait and see if a medium of communication trumps activists and fighters to win the Nobel Prize 2010. The winner will be announced in Oct 2010.
As our digital and physical lives blur further, the internet has become the information hub where people spend a majority of their time learning, playing and communicating with others globally. Emergence of WEB 2.0 came with the concept of Social Network. The purpose of social networking is to CONNECT WITH PEOPLE on a very personal level.
- More than 300 million active users
- More than 100 million users log on to Facebook at least once each day
- More than two-thirds of Facebook users are outside of college
- The fastest growing demographic is those 35 years old and older
- Average user has 120 friends on the site
- More than 5 billion minutes are spent on Facebook each day (worldwide)
- More than 30 million users update their statuses at least once each day
- More than 8 million users become fans of Pages each day
- More than 900 million photos uploaded to the site each month
- More than 10 million videos uploaded each month
- More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
- More than 2.5 million events created each month
- More than 35 million active user groups exist on the site
- Big brand names, like Ford, WholeFoods, Comcast, IBM, Dell, Southwest Airlines, and many, many more are establishing a strong presence on social networking hubs like Twitter and Facebook.
- Facebook membership has just passed the 300 million mark (that’s nearly the population of USA!) and Twitter is marching towards 18 million users by year’s end! That’s a lot of potential customers!
- Although, started with college kids in mind, over 50% of Facebook’s members now are over 25 years old, over 55% are women (the new buying power), 51% have an annual income of $75K, with 33% claiming to bring home $100K or more.
- Finally, Facebook has become one of the most trusted companies in America, and people spend three times more time there than on Google!
- By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
- Social Media has overtaken porn as the #1 activity on the Web
- 1 out of 8 couples married in the U.S. last year met via social media
- Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
- If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)
- Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
- comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
- 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
- 1 in 6 higher education students are enrolled in online curriculum
- % of companies using LinkedIn as a primary tool to find employees….80%
- The fastest growing segment on Facebook is 55-65 year-old females
- Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the population of Ireland, Norway, or Panama. Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
- 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?
- Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
- What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
- The #2 largest search engine in the world is YouTube
- Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
- There are over 200,000,000 Blogs
- 54% = Number of bloggers who post content or tweet daily
- Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
- If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
- Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
- 25% of search results for the World’s Top 20 largest brands are links to user-generated content
- 34% of bloggers post opinions about products & brands
- People care more about how their social graph ranks products and services than how Google ranks them
- 78% of consumers trust peer recommendations
- Only 14% trust advertisements
- Only 18% of traditional TV campaigns generate a positive ROI
- 90% of people that can TiVo ads do
- Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
- 25% of Americans in the past month said they watched a short video…on their phone
- According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
- 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
- In the near future we will no longer search for products and services they will find us via social media
- More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
- Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
- Successful companies in social media act more like party planners, aggregates, and content providers than traditional advertiser
Despite all the benefits reaped by other companies, this will surely come as a surprise to some. Industry tracker comScore, Inc., last week released a study showing that, in terms of time spent on sites, the Redmond-based Microsoft sites ranked as the most engaging global property in September, followed by Google, Yahoo, and Facebook.
According to the study, Microsoft websites seized nearly 15 percent of time spent online worldwide in September, and almost 70 percent of the time spent on its sites was through Windows Live Messenger.
In September, Internet users spent on the Microsoft website in total 3.9 billion hours, or 14.5% of the time surfing. Such are the calculations of market analysts comScore. In second place were the statistics page of Google against Yahoo! and Facebook. According to comScore, Internet users spent 1.4 billion hours a community party, which gives about 193% higher than in September 2008.
Own research as a basis for the results of the comScore panel studies 2 million users in 170 countries, which shall then be converted into 1.2 billion Internet users aged 15 years or more who use it at home or at work. According to analysts in September, Internet users were on the net total of 27 billion hours. Of the time spent on Microsoft’s website, almost 70% to the Windows Live Messenger. Google Pages users have viewed some 2.5 billion hours, or 9.3% of total time, slightly less than half that time falls on video website YouTube.
Lufthansa offers plane location info for Twitter, Facebook. Lufthansa has designed an online tool to allow air travelers to share updates during their journeys via Twitter and Facebook.
Dubbed MySkyStatus, the application takes users’ flight information, including departure and arrival data, and matches it to Lufthansa’s feed of airline traffic. The result: automated tweets or Facebook status messages when flights take-off and land, as well as updates en route.
As quoted in media, “Lufthansa digital agency Profero in New York devised the tool, available for any flight, as a simple way to prove the brand’s differentiation, which is its “passion for precision,” says Profero North America CEO Wayne Arnold.
Lufthansa plans to support MySkyStatus with a marketing campaign, and it is considering integrating that effort with the booking engine on Lufthansa.com.